Research market conditions in local, regional, national, or online markets for gem and jewelry. Gather information to determine potential sales of a product and plan a marketing or advertising campaign. Gather information on competitors, prices, sales, and methods of marketing and distribution of gem and jewelry. Analyze collected data and extract information to report competitive business activities and initiatives to the management. Coordinate and suggest new marketing trends and strategies for product development. Analyze marketing/business metrics to identify new opportunities.